How Context Shapes Content: Rodney Mullen TED Talk

"There is an intrinsic value to creating something for the sake of creating it, and better than that, there is a beauty in dropping it into a community of your own making." -Rodney Mullen


I love a good TED Talk, and this is one of my favorites from one of my favorites. For those who do not know much about Rodney Mullen, he revolutionized skateboarding and is is widely considered to be one of the most innovative skaters ever. He's also incredibly thoughtful and able to articulate his thoughtfulness in a way that connects skateboarding to the bigger picture. The point behind this particular TED Talk speaks directly to the motivations behind the Better Beach Project. We wanted to create something positive and drop it into the community we impact. Call it what you want: problem solving, creative thinking, community service- we strive to add value to our community and hope to inspire others to do the same, making better beaches along the way. 


What do skateboarding and innovation have in common? More than you might think. A successful entrepreneur and innovator, Rodney Mullen is widely considered the most influential street skater in history, inventing most of the tricks used today. By the time he was 23, Mullen had already set new milestones for skateboarding winning 35 out of 36 freestyle competitions.